nline image is not just about having a flashy website or a strong social media presence. It goes beyond that; it involves consistently delivering value to your audience, engaging with them in meaningful ways, and addressing their concerns or complaints promptly. It requires a proactive approach to managing your reputation and ensuring that your brand is perceived positively by both consumers and search engines. By prioritising building and maintaining a positive online image, you not only enhance your SEO performance but also foster trust and authenticity among your target audience, leading to increased brand visibility and credibility in the long run.

Understanding the Link between Reputation and Search RankingsHome

In the realm of search engine optimisation (SEO), reputation plays a crucial role in determining search rankings. It is no longer enough to focus solely on keywords and website optimisation; businesses must also prioritise building a positive online image. Search engines like Google take into account factors such as brand credibility, customer trust, and online reviews when determining the ranking of a website. Therefore, having a solid reputation is essential for businesses looking to improve their search rankings and attract organic traffic.SEO Services

ares, likes, and engagement, all of which are factors that search engines consider when ranking websites. Leveraging social media effectively can help businesses establish themselves as trusted authorities in their niche, attract backlinks from influential sites, and ultimately improve their search engine rankings. Therefore, incorporating social media into reputation management strategies is essential for businesses to strengthen their online presence and achieve SEO success.

How to Find High-Quality Guest Blogging Opportunities

If you are a business owner who’s new to internet marketing, you may decide that you want to hire an SEO agency to help your company website get found online by new customers in the search engine results, Google, Bing, Yahoo etc.
We’ve previously posted about important questions to ask before hiring an SEO company, but in this article we’ll focus on how to best manage the relationship with your chosen agency when you’ve agreed to go ahead with the

Your chosen Internet Marketing Company should be able to give you a rough indication of timescales at the start of the project in which they expect achieve the first set of defined goals. Remember, ranking your website #1 in Google for the term “mortgages” is likely to take a lot longer and be much more costly than something like “face painting in Edinburgh”, so it’s important to be realistic about your goals and timescales.
Search Engine Optimisation – Client Responsibilities

Contact UsBefore committing to a contract with an SEO company you should be aware of your own responsibilities as a client. Depending on the agreed objectives, you may be asked to provide certain information to enable the search engine optimisation work to be carried out quickly and efficiently. This could include things like getting them access to your website hosting account or providing information on your competitors. It’s in your own interests to provide any requested information as quickly as possible to avoid any delays in progress, that way you’re much more likely to get the best return from your investment.

Do you have a project you would like to discuss with us? Give us a call on 0131 564 0150 or drop us an email.Reporting and Communication

Trust is very important in any client/customer relationship. At Shake Digital we love helping our clients to drive their businesses forward and get a real buzz out of getting them great results. Search Engine Optimisation can be a complicated subject, so it’s important that your chosen SEO company takes the time to clearly explain exactly what they are doing to help you dominate your market online. Open communication from both parties is key to a great working relationship, and as a client you should never feel that you are in the dark as to what is going on with your own SEO campaign. [email protected]Make sure that your initial agreement includes regular and transparent reporting so you can see what’s been achieved and what difference that work has made to your search engine rankings. If your chosen Internet Marketing Company refuses to check in regularly to report on progress made on your project then walk away. Any genuinely good 

SEO agency
 will enthusiastically report on progress and should feel like an asset to your business, not a burden.