SEO Audits

A website SEO audit is a critical step in developing and executing an effective search engine optimisation strategy. An SEO audit examines all the factors that influence how search engines like Google rank your website. This includes technical components, on-page optimisation, off-page signals, and more.

At Shake Digital, our expert SEO auditors will perform a comprehensive analysis of your website to uncover weaknesses and problems that may be limiting your organic visibility and search traffic. We use advanced tools and proven methodology to evaluate your site’s overall SEO health and uncover specific issues you need to address.

The benefit of an SEO website audit is it provides you with a complete evaluation of areas for improvement. Rather than guessing what might be wrong with your SEO, our audit will pinpoint the exact problems so you can take targeted action to fix them. This prevents wasted time and resources. Our audits result in a clear roadmap for boosting your SEO rankings and revenue.

Our SEO Auditing Process

When you choose Shake Digital for SEO auditing services, you’ll benefit from our refined 6-step process:

Initial Consultation

We start every project with an in-depth consultation to understand your business, goals, target audience, and current organic performance. This helps guide the audit to focus on your highest-priority needs.

Technical SEO Audit

Our experts thoroughly evaluate your website’s technical SEO health. This includes inspecting page speed, mobile-friendliness, proper crawling and indexing, security protocols, and more. Technical issues can significantly impact rankings, so fixing them is critical.

On-Page SEO Audit

A core part of our auditing process examines your on-page SEO optimisation. We analyse elements like metadata, content, keyword targeting, URL structure, internal linking, and more. The on-page audit uncovers optimisation opportunities.

Off-Page SEO Audit

Your off-page SEO encompasses external signals like backlinks, earned mentions, social shares, and other citations. Our link analysis tools assess your site’s backlink profile and domain authority. The audit identifies new link building opportunities.

Ranking Analysis

We conduct a detailed ranking analysis for your target keywords across Google and other search engines. This shows how you currently rank for core terms versus competitors. It also reveals new keyword opportunities to pursue.

SEO Report and Recommendations

Our audit culminates in a comprehensive presentation of our findings and recommended actions to improve SEO. We walk you through the data, summarise the highest priorities, and provide specific fixes.


If desired, we can directly implement the recommendations from your audit. Our SEO specialists will develop an SEO strategy and execute the actions to enhance on-page and off-page optimisation for measurable rankings growth.

SEO Auditing Services We Offer

Shake Digital SEO Agency provides customised SEO auditing tailored to your business and goals. Our core auditing services include:

Technical SEO Audits

A thorough inspection of site speed, mobile optimisation, proper crawling and indexing, security, and development best practices.

On-Page Audits

An analysis of your site’s content, keywords, metadata, URLs, internal linking, media, and other on-page signals vital for SEO success.

Off-Page Audits

A link profile analysis using the latest tools to assess your overall domain authority, identify new link building opportunities, and evaluate the competition.

Local SEO Audits

For businesses targeting local search, we perform custom local SEO audits examining your GMB profiles, citations, reviews, and local content authority.

Ecommerce Audits

For online stores, we conduct specialised ecommerce SEO audits evaluating site search, product detail pages, technical considerations, and more.

International/Multilingual Audits

For global sites, our experts audit international targeting, hreflang markup, translated content, and localisation best practices.

What’s Included in Our SEO Audits

Our comprehensive SEO auditing examines every aspect of on-page and off-page optimisation. Clients receive the following detailed deliverables:

Crawl Errors

We uncover any crawl errors preventing search bots from fully indexing your site and damaging SEO visibility.

Site Speed

Page speed audits show how quickly your site loads on mobile and desktop with recommendations to improve.

URL Structure

An evaluation of your site’s URL structure with suggestions to enhance SEO and usability.


An audit of your title tags, meta descriptions, alt text, and other critical metadata with revisions for better click-through rates.

Keyword Targeting

An analysis of current keyword targeting with gaps identified and new buyer keywords recommended.

Link Profile Analysis

A link profile audit revealing opportunities to improve domain authority along with disavow advice for any toxic links.

Competitor Benchmarking

An SEO competitive analysis evaluating your current positioning against top competitors.

SEO Recommendations

Most importantly, every audit provides an action plan and SEO recommendations for growth.

SEO Audit Packages

We offer tailored SEO website audit packages to fit your budget and needs. Our pricing starts at:

Basic SEO Audit

Our core SEO audit covers the key technical, on-page and off-page optimisation factors.

Standard SEO Audit

A deeper dive including competitor benchmarking, more extensive keyword research, and ranking analysis.

Premium SEO Audit

Our fully comprehensive audit with detailed recommendations and an optimisation roadmap.

SEO Audit FAQs

Here are answers to common questions we receive about our professional SEO auditing services:

What is an SEO audit?

An SEO audit is a process of thoroughly analysing and evaluating all the on-site and off-site factors that influence a website’s search engine rankings in order to identify issues and opportunities to improve visibility and traffic.

How much does an SEO audit cost?

The cost of an SEO audit varies based on the scope, size and complexity of the website.

What does an SEO audit include?

A comprehensive audit examines technical SEO, on-page optimisation, keywords, website speed, link profiles, authority metrics, rankings, site architecture, and more. The deliverables include an SEO report with actionable recommendations.

How long does it take to complete an SEO audit?

Most audits take 1-2 weeks but larger sites may require 3-4 weeks. The initial findings are usually presented within 7-10 days. Implementation timeframes vary based on the recommendations.

Why should I get an SEO audit for my website?

Audits help uncover SEO issues you may not be aware of that are hindering your rankings and traffic. They provide a blueprint to address problems and capitalise on new growth opportunities through your SEO.

How often should I conduct an SEO audit?

We recommend auditing your website at least once per year. It’s also a good idea to audit after launching a new site, redesign, migrating platforms, or implementing a major SEO campaign.

Can you fix the issues found in my SEO audit?

Yes, we offer full-service SEO implementation. Our experts can directly optimise your website based on the audit recommendations to boost your organic search visibility, leads, and sales.

Where does Shake Digital offer SEO services?

Shake Digital is based in Scotland and offers SEO services in the following locations: