Link Building

Are you looking to improve your website’s search engine rankings and organic traffic? Link building is one of the most important ranking factors that search engines like Google use to evaluate a website’s authority and relevance.

Simply put, link building is the process of acquiring backlinks – links from other websites pointing back to your own – in order to signal to search engines that your site provides valuable information worthy of ranking highly.

Not all links are created equal though. Low-quality links from irrelevant or spammy sites can actually hurt your rankings. The key is acquiring backlinks from reputable, high-authority sites relevant to your industry. This lends credibility and trust to your own website in the eyes of search engines.

At Shake Digital, we specialise in providing link building services designed to boost your SEO and search engine rankings. Our team of expert link builders use proven strategies to secure high-quality backlinks from authoritative sites in your niche.

We have years of experience running successful link building campaigns for clients across diverse industries. Our tailored campaigns have produced real results such as increased organic traffic, lower bounce rates, and improved keyword rankings for our clients.

Read on to learn more about our comprehensive link building process.

Our Link Building Process

We follow a proven, optimised process to ensure your link building campaign is effective at growing your organic and local search presence:

Backlink Analysis and Audit

The first step is conducting a detailed analysis and audit of your existing backlink profile. We examine the current links pointing to your website to assess the quality, relevance and anchor text distribution of your existing links.

We also analyse your competitors’ backlink profiles to identify opportunities and benchmark targets for your own domain. Our SEO analysts identify potential toxic links that could be hurting your site along with opportunities for link reclamation.

Link Building Strategy

Next, we develop a customised link building strategy tailored to your specific business goals and the opportunities uncovered during the audit. We determine the right mix of link types and sources that align with your objectives whether they are to increase organic traffic, improve keyword rankings, or build brand visibility.

Content Creation

Our team of expert copywriters creates optimised, high-quality content designed specifically to attract backlinks. This may include articles, guest posts, research reports, infographics, and more. The content targets relevant keywords and topics while providing value.

Outreach and Acquisition

Our outreach specialists execute the link building strategy by contacting webmasters and influencers to secure backlink placements. We build relationships and pitch relevant content to earn links from high-authority sites through tactics like:

  • Guest posting
  • Niche edits
  • Broken link building
  • Reclaiming brand mentions
  • Influencer marketing

We focus exclusively on acquiring links from reputable websites with high domain authority to maximise the SEO benefits for your own site. Our team handles the entire outreach and negotiation process to get results.

Link Building Techniques We Use

We utilise a diverse mix of white hat link building tactics and strategies to meet our clients’ goals. Some of our most effective techniques include:

Guest Posting

One of our go-to strategies is creating high-quality guest posts that provide value to readers on relevant blogs and websites. After identifying the top blogs in your niche, our writers craft custom posts optimised with targeted keywords.

Our outreach specialists then pitch these posts to site owners to secure backlink-rich guest posting opportunities. Published guest posts help establish you as an authority in your industry.

Broken Link Building

Broken link building is a trusted tactic that involves identifying “404 not found” broken links on high-authority sites in your niche. We then replace those dead links with relevant, working content from your own site.

Webmasters are often happy to update broken links to provide value, giving you the chance to earn a high-quality backlink in return.

Content Creation and Promotion

We leverage content marketing to build links naturally. Our team crafts in-depth, engaging content like ebooks, how-tos, and list posts optimised with keywords your audience cares about. Promoting this content through social media, outreach, PR and more attracts organic backlinks.

Niche Edit Link Building

Also known as “skyscraping”, this technique involves improving existing content on other sites by providing a complementary link or resource edit. For example, we may add a link to relevant content on your site in a blog’s older posts. Most site owners are open to updates that improve their content.

Influencer Outreach

Leveraging relationships with influencers in your space, such as industry experts and thought leaders, can net powerful backlinks. We connect with relevant influencers and provide them with custom content and assets to organically build links.

Press Releases

Distributing press releases can lead to pickups and backlinks from online press release sites. We craft compelling releases optimised for your target keywords and distribute them through large press release services and other aggregators.

Why Work With Our Link Building Agency?

As you can see, link building entails a wide range of moving parts. Attempting DIY link building can be an ineffective use of your time and resources. Our managed link building services offer many benefits:

White Hat Techniques

We strictly adhere to white hat, ethical link building practices approved by Google and other engines. No shady shortcuts – just proven strategies that work.

Real Results

Our tailored campaigns consistently deliver measurable results for clients, including increased organic traffic, lower bounce rates, better keyword rankings, and improved brand visibility.

Experienced Team

Our link building team includes researchers, writers, outreach specialists, and analysts who have executed successful campaigns across diverse industries.

Full Reporting & Transparency

We provide comprehensive reporting throughout the process so you can track campaign progress. This includes data on outreach initiatives, content created, links acquired, and traffic generated.

Link Building FAQs

What types of links should I be building?

Focus on building links from high-quality websites with relevant content and high domain authority and page authority. Avoid low-quality directories and anything spammy.

What is the best link building strategy?

A balanced, multifaceted approach works best. Build a diverse link profile combining strategies like broken link building, guest posting, influencer marketing, and niche edits.

How long does it take to see results from a link building campaign?

You can expect to see some positive movement in monthly search engine rankings within 3-6 months as high-quality links begin accumulating. However, link building is an ongoing process that compounds over time.

Can poor links hurt my site?

Yes, low-quality links from irrelevant or suspicious sites may be viewed as spam and can negatively impact rankings. Always vet sites carefully before building links.

How quickly can you get links?

With our experience and processes, we can begin securing authoritative links within the first 1-2 months of kicking off a campaign. However, quality link building takes time and dedication.

Is link building a good investment?

Absolutely. When done properly, link building offers one of the highest ROIs of any SEO tactic in terms of increasing organic traffic and conversions over time.

How do you build links naturally?

Focus on strategies like content creation, guest posting, community building, and influencer partnerships. 

What is the link building process?

The process starts with auditing existing links and determining goals. Next, an outbound strategy is crafted before executing outreach. Finally, links are secured and campaigns are monitored for ongoing optimisation.

How much does link building cost on average?

The cost varies based on project scope. Please give us a call to discuss your requirements.

Where does Shake Digital offer SEO services?

Shake Digital is based in Scotland and offers SEO services in the following locations: