Technical SEO

Having a beautiful, informative website is useless if search engines can’t properly access and index your content. Technical SEO is the crucial foundation that enables search engines to efficiently crawl your site and understand your content so you can rank higher.

At Shake Digital, our advanced technical SEO service identifies issues obstructing your search visibility and fixes those problems for dramatically improved rankings and organic traffic.

The Importance of Technical SEO for Higher Rankings

Technical SEO relates to the behind-the-scenes elements that allow search engines to properly crawl, index and rank your website. It ensures your site provides the signals and meets the technical requirements for search engine spiders to easily understand your content.

Some key elements of technical SEO include:

  • Site Speed – Fast page load times signal quality content and improve user experience.
  • Mobile Friendliness – Mobile responsiveness and fast loading on mobile devices.
  • Proper URL Structure – URL formatting and organization for easy crawling.
  • Accessibility for Bots – No blocking files like robots.txt or noindex tags.
  • Valid HTML Markup – Proper HTML formatting without errors.
  • Optimized Page Architecture – Effective site structure and internal linking.
  • Eliminating Duplicate Content – Canonical tags to specify original content.
  • Broken Link Fixing – Identify and fix 404 errors and broken redirects.

Without solid technical SEO, search engines can struggle to efficiently crawl your site leading to subpar indexing, thin rankings for important pages, and poor visibility for your brand and content.

Technical issues can also negatively impact user experience, increasing bounce rates and reducing conversions. By optimising the technical elements, you provide a better on-site experience and send positive signals to search engines.

This is why technical SEO audits and optimisation should be the first step when developing an effective SEO strategy. The better search engines can interpret your site, the better your pages will rank.

Our Technical SEO Audit – Finding The Issues Holding You Back

At Shake Digital, our expert SEO consultants leverage the latest audit tools combined with proven manual checking methods to thoroughly evaluate your website’s technical SEO health.

Our technical SEO audit examines all aspects of your site to identify issues that may be obstructing search engine spiders, preventing proper indexing, or causing suboptimal page rankings.

What does our advanced technical SEO audit cover?

  • Site Speed Analysis: We analyze your overall site speed and individual page load times using Google PageSpeed Insights and similar tools. Fast load times improve user experience.
  • Mobile Friendliness: We check that your site is mobile responsive and provides a good experience on mobile devices where the majority of searches occur.
  • Indexation Issues: We check for any crawl errors in Google Search Console and identify any pages not being properly indexed.
  • Broken Links & Redirects: We identify and report on any 404 errors, broken links, and incorrectly implemented redirects.
  • Duplicate Content: We find any duplicate or thin content issues that may be diluting your page strength.
  • Page Metadata: We evaluate your titles, meta descriptions, alt text and ensure they are optimised.
  • Site Architecture: We review your internal link structure and site navigation for crawl efficiency.
  • Core Web Vitals: We assess your site against Google’s core web vitals benchmarks for optimising user experience.
  • Technical Compliance: We audit HTML markup validity, proper use of CSS/JS files, and site security protocols.

Our audit report provides in-depth details on all technical problems found and clear prioritised recommendations on what issues need immediate attention to improve search accessibility and page experience.

By identifying core technical problems early through our audit, we can develop the optimal roadmap to get your website fixed and ranking higher in search.

Technical SEO Optimisation – Improving Your Site for Search Engines

Once we’ve completed a comprehensive technical SEO audit for your website, our team of experts can implement the necessary optimisations to fix problems hindering your search visibility.

Our technical SEO optimisation services include:

  • Site Speed Optimisation: Our developers work to optimize image sizes, enable caching, minify resources and streamline code to improve page speed. We aim for scores above 90 on PageSpeed Insights.
  • Mobile Optimisation: We make sure your site is mobile-friendly and properly configured for the Google mobile-first index Achieve faster load times on mobile devices.
  • URL Optimisation: We clean up URLs for better click-through rates and search indexing through URL normalisation and consolidation.
  • Fixing Errors: We properly fix 404 errors, broken external links, redirect chains and other major issues identified.
  • Eliminating Duplicate Content: Implement canonical tags or URL consolidations to focus page strength.
  • Enhancing Site Architecture: Optimise internal linking structure and navigation elements for more crawl efficiency.
  • Improving Accessibility: Ensure site files like robots.txt allow full access and crawling of your important pages.
  • Core Web Vitals Tuning: Adjust site elements as needed to reach recommended thresholds for LCP, FID, and CLS.

Our technical SEO team are experts at implementing the fixes and optimisations needed to resolve technical problems obstructing your search performance.

We provide regular reports demonstrating the optimisation improvements and the corresponding impact on organic rankings and traffic. Our process gets you results fast.

Why Shake Digital Should Be Your Technical SEO Partner

With over 10 years of experience providing advanced technical SEO services, Shake Digital has the proven expertise to optimise your website for maximum search visibility.

We have conducted thousands of technical audits across a wide range of industries, fixing critical issues for global brands down to small local businesses.

Our team stays current on the latest Google algorithm updates and best practices for technical SEO. We deliver measurable results by enhancing your site for the priorities search engines like Google are focusing on today.

Our step-by-step process for auditing and optimising websites enables us to efficiently identify problems, implement fixes seamlessly, and demonstrate ROI through regular reporting.

We have case studies showing the dramatic rise in organic rankings, visibility, and profits we have achieved for clients through our technical SEO services.

For scalable and turnkey technical SEO with proven results, get in touch with the Shake Digital team today. White label services also available.

Our Technical SEO Process

We follow a streamlined process to deliver technical SEO success:

  1. Conduct Initial Strategy Call to Align Objectives
  2. Perform Comprehensive Technical SEO Audit
  3. Analyse Results and Highlight Priority Issues
  4. Review Technical Audit Findings and Recommendations
  5. Implement Technical Fixes and Optimisations
  6. Provide Regular Reporting on Progress

Industries We Have Optimised

Our team has deep experience optimizing technical SEO across many industries including:

  • Ecommerce
  • Financial Services
  • Healthcare
  • Legal Services
  • Real Estate
  • Hospitality
  • Education

Technical SEO FAQs

What factors are checked in a technical SEO audit?

Our audits are very comprehensive, checking site speed, mobile optimisation, proper crawling, indexation issues, duplicate content, page metadata, site architecture, core web vitals, broken links, HTML validity, and more.

How long does it take to complete the audit and optimisation?

The audit usually takes 1-2 weeks depending on site size. Simple fixes can be done within a week. Larger optimisation projects can take 4-6 weeks.

What results can I expect from technical SEO services?

Most clients see significant improvements in rankings, organic traffic, and conversions. Technical fixes provide the foundation for strong SEO results.

Why can’t I just use a free tool to audit my site’s technical SEO?

Free tools only scratch the surface. Our expert audits go much deeper to uncover all issues affecting your visibility. A professional review is strongly recommended.

How often should I get a technical SEO audit done?

We recommend auditing your site at least once per year. Even more frequently for large sites or those undergoing development work.

How do you optimise sites for technical SEO?

We have an expert team that implements fixes like improving site speed, enhancing mobile optimisation, fixing broken links, improving site architecture, and resolving indexation issues.

Do you offer technical SEO services on a monthly retainer basis?

Yes, we offer ongoing technical SEO and website maintenance on a monthly retainer basis for continued optimisation and high performance.

Where does Shake Digital offer SEO services?

Shake Digital is based in Scotland and offers SEO services in the following locations: