Ecommerce SEO is essential for online stores looking to improve their visibility and attract more online sales. With the rise of online shopping, competition is fierce and having an effective SEO strategy can help your business stand out. Shake Digital is an experienced SEO agency dedicated to helping ecommerce businesses maximise their search engine rankings and sales. Our optimisation strategies are tailored specifically to your products and target audience. Read on to learn how our comprehensive ecommerce SEO services can take your online store to the next level.
Why Ecommerce Businesses Need SEO
Reach More Qualified Leads
Ecommerce SEO allows you to optimise your website for keywords that your potential customers are using during their shopping journey. By targeting high commercial intent keywords related to your products and services, you can attract visitors who are ready to make a purchase. SEO helps connect your business with customers actively looking for what you offer, leading to more quality leads and conversions.
Optimise Your Entire Product Catalogue
Unlike traditional marketing methods, SEO allows you to promote your entire product inventory in search engines. You can target specific long-tail keywords for each product you offer, ensuring your whole catalogue is visible and discoverable online. Comprehensive ecommerce SEO makes your website a go-to destination for all the products your customers want.
Improve Visibility and Traffic
By optimising your pages and content for relevant keywords, ecommerce SEO helps improve your search engine rankings. Higher rankings lead to increased visibility for your brand, allowing you to tap into more of the organic traffic coming from search. Driving more qualified visitors to your online store through SEO provides a powerful channel for boosting awareness and sales.
SEO provides a better return on investment compared to other forms of paid advertising and traditional marketing. The costs involved in implementing ecommerce SEO are relatively low compared to the sales and leads it can generate. SEO saves you money to reinvest in other areas of your business. The traffic SEO drives converts at a higher rate, giving you more bang for your buck.
Provide Ongoing Revenue
Unlike paid ads, the stream of visitors and sales SEO provides is ongoing and sustainable. By ranking well organically, your website will continually pull in relevant traffic as long as your rankings persist. This gives you a stable source of revenue you can depend on, without having to rely solely on advertising budgets to generate sales. Consistent SEO optimisation ensures consistent revenues.
Ecommerce SEO helps level the playing field so you can outrank larger competitors in search results. Well-optimised pages focused on commercial keywords give you the opportunity to rank number one, even against established brands. Comprehensive SEO strategies tailored specifically to your products and business goals make it possible to overtake competitors.
Ecommerce SEO Services – Our Process
The foundation of effective ecommerce SEO is comprehensive keyword research. Our team analyses your products, brand and industry to identify the terms and phrases your customers are using during their shopping journeys. We assess search volume and competition levels to select keywords that align with your business goals. We also analyse your competitors’ SEO strategies to find gaps and opportunities.
Next, we conduct a detailed technical audit of your website to identify any issues impacting performance and SEO. This allows us to find areas for improvement to enhance your on-site optimisation. The research phase provides data-driven insights to inform our SEO approach.
With the research completed, we move on to on-site and on-page optimisation. This includes optimising your page titles and meta descriptions with keywords to improve click-through rates. We also implement technical enhancements to improve page speed and site structure for better indexing.
Onto on-page optimisation, we enrich your content with relevant keywords and phrases to help search engines better understand your pages’ topics. We implement schema markup to enhance how your pages are displayed in search results. Next, we optimise internal linking and create XML sitemaps to improve crawlability.
A key focus is optimising product pages for conversions, ensuring your listings stand out and persuade searchers to purchase. This stage establishes a solid SEO foundation.
The third phase focuses on building high-quality backlinks from highly relevant and authoritative websites to signal trust to search engines. Our content team creates engaging, keyword-rich blogs and articles that attract organic links. We then distribute this content to targeted websites and leverage outreach strategies to earn placements.
Monthly Reporting and Optimisation
We provide comprehensive reports each month tracking your website’s SEO progress. This includes ranking reports for your target keywords so you can monitor your upward trajectory. We also analyse site traffic to assess growth, along with tracking conversions, phone calls, leads and revenue.
Based on this performance data, we make informed optimisation recommendations to build on what’s working and improve areas as needed. Regular reporting and refinements ensure your ecommerce SEO plan stays on track.
Why Choose Shake Digital As Your Ecommerce SEO Agency?
Experience and Expertise
With over 10 years of SEO experience, Shake Digital has optimised hundreds of websites. Our team stays certified in the latest techniques and algorithms. We’ve developed proven frameworks tailored to the nuances of ecommerce SEO. Our track record demonstrates an ability to deliver tangible results across all types of online stores.
Custom SEO Strategy
We tailor our ecommerce SEO approach based on your unique business goals and target audience. Your customised strategy is optimised specifically around your product offerings and brand. Our flexible solutions outperform cookie-cutter one-size-fits-all SEO.
You get a dedicated account manager who understands your business and objectives. Along with having direct access to your SEO team, we take a proactive approach in making data-driven recommendations to improve performance. We won’t leave you in the dark.
Our pricing is upfront with no hidden fees. We offer flexible contract terms tailored to your needs. Our monthly reports provide full transparency, tracking ROI so you understand exactly how our SEO sevices deliver value. We are committed to clear communication.
Ecommerce SEO Services Pricing
We offer fully customised quotes by assessing your website and business objectives. Get in touch for pricing specific to your needs. Our prices provide robust value given the sales our SEO drives.
Ecommerce SEO FAQs
What is ecommerce SEO?
Ecommerce SEO refers to search engine optimisation tailored specifically to online shops and retailers. It uses targeted techniques to improve search visibility and traffic for ecommerce websites to ultimately drive more sales.
How can ecommerce SEO increase my sales?
By targeting keywords shoppers are using to search for products online, ecommerce SEO brings more qualified traffic to your website ready to purchase. Increased visibility also builds credibility and trust. Overall, it leads to higher conversion rates and more sales.
What is your experience with SEO?
We have over a decade of experience managing successful SEO campaigns. Our seasoned team has optimised hundreds of online stores across various industries. We stay up to date on the latest ecommerce SEO best practices and have built dedicated software to get around common problems with ecommerse SEO.
What SEO activities do you perform?
Our comprehensive services include technical SEO, content optimisation, on-page optimisation, edge SEO, link building, reporting, and tracking ROI so you understand exactly how our SEO delivers value. We are committed to clear communication.
How long does it take to see results?
It typically takes 3-6 months for ecommerce SEO efforts to reflect in rankings and traffic, though we often see signals like indexation within weeks. True success takes consistent optimisation over an extended period. We track progress every step of the way.
How do you track and report on performance?
Our 24/7 digital marketing dashboard allows you to view your SEO performance in depth, including rankings for target keywords, website traffic and sources, lead and sale conversions, and phone call tracking. We make optimisation recommendations based on this data.
What ecommerce platforms do you have experience with?
We have optimised stores on platforms like Shopify, Magento, WooCommerce, BigCommerce and more. Our technical expertise covers all major ecommerce platforms and content management systems.
How do you choose target keywords?
Target keywords are selected based on detailed research assessing search volume, competition levels, commercial intent, and relevance to your products. We identify the terms aligned with your business goals.
Do you provide content creation as part of ecommerce SEO?
Yes, our writers create engaging, keyword-rich content optimised for organic search and conversions.
Ready to drive more traffic and see sales surge through SEO? Request a free website audit or custom quote today to get started with Shake Digital. Contact us on 0131 564 0150 or via our contact form.
Where does Shake Digital offer SEO services?
Shake Digital is based in Scotland and offers SEO services in the following locations: